Using the insights from our initial workshop, we built a strategy that focused on outlining the digital objectives, along with the analysis, tactics and review techniques to help achieve these. The core aim was to provide a blueprint for Beds SU staff and third party suppliers to inform how and why digital practices should be carried out to help achieve the objectives within the wider Beds SU communications framework.
The strategy included recommendations for social content, including the use of video and utilising online live streaming. Following the delivery of the plan, Beds SU further commissioned Grow Motion to conceptualise a video based incentive campaign, as well as Facebook Live content. Check out the video we produced below.